Behind every good beer is a great story.
From tasting notes to social media strategy, let me focus on finding the words so your brewery can focus on what matters most — crafting great beers.
I’ve been a homebrewer for more than a decade and am a BJCP certified beer judge. Brewing is the family trade — my dad is a professional craft brewer so I know first-hand the challenges that a small brewery can face in getting the word out about their beers.
With so many brands to choose from — the brewery down the street, the regional brand that’s in every bar, even the “crafty” big-market brand that’s producing a new IPA to blend in with the hipster taps — how do you make your recipes stand out?
I can share your story through social media content, tasting notes, or copy for your website and marketing materials to help tell customers who you are, what your values are, and why your beer is the best around. From blogs and newsletters to sponsored content and press releases, I know how to get your brewery’s story in front of hopheads.
Let’s meet up for a pint and talk about how I can help grow your brewery’s fan club.
Our clients include…
Let me focus on finding the words so you can focus on what matters most: crafting great beers.
Tasting Notes
I'll taste a beer with your brewer, consider the recipe, and develop brief tasting notes for your menus, social media, packaging, retailers and more.
Social Media Posts
A short social media post to promote your brewery, customized for any major platform (Twitter, Instagram, Facebook, Untappd, etc.). Perfect for a new beer release, or a taproom special, or other information that you want your customers to know.
Advertorial Story
I'll write a 500-800 word "news story" based on an event, beer release or other topic to highlight your brewery's latest news that can be placed with major news sites or magazines as sponsored content or on your own beer blog.
Social Media Plan
The full package for marketing your brewery online. I'll produce a strategic plan for all your platforms to get the biggest audience and ways to track the success of your campaign.
Newsletter or Blog Manager
I'll manage a recurring blog or newsletter to give your customers regular news about specials, new beers, events and more. Invoiced weekly or monthly, based on your brewery's needs.
Marketing Consultation
After sitting down with your team and learning about what your marketing needs are, we’ll make recommendations on what your next steps should be to grow your business.