Reimagining The Daily Campus online and in print

The incoming staff of The Daily Campus at Southern Methodist University for fall 2026 spent three days in mid-August reimagining what their content could be for the coming year. By focusing on audience-first design principles, I led the team through a series of workshops to help them identify who their target audience is, how they can serve that audience and what they needed to create to best meet those needs.

The result was a cover-to-cover redesign of The Daily Campus Magazine in print and a thorough remodel of the digital news product at smudailycampus.com.